The Gender Effect on Managing Salespeople: Business Students’ Perceptions in Turkey
Musa Pınar, Zeliha Eser, J. Russell Hardin
Effect of Hedonic – Utilitarian Motives and Life Style on Attitudinal – Behavioral Loyalty
Bahtışen Kavak, Öznur Özkan Tektaş, Canan Eryiğit, Pınar Başgöze
Özlem Yıldırım – Öktem
Factors Affecting Consumer Evaluations of Brand Extensions
Özge Sığırcı, A. Müge Yalçın