Volume 24 Issue 1-2: 2010

The Gender Effect on Managing Salespeople: Business Students’ Perceptions in Turkey

Musa Pınar, Zeliha Eser, J. Russell Hardin

Effect of Hedonic – Utilitarian Motives and Life Style on Attitudinal – Behavioral Loyalty

Bahtışen Kavak, Öznur Özkan Tektaş, Canan Eryiğit, Pınar Başgöze

Generational Differences in Involvement of Family Members in Governance and Management of Turkish Family Business Groups and Background Characteristics of Family Members

Özlem Yıldırım – Öktem

Factors Affecting Consumer Evaluations of Brand Extensions

Özge Sığırcı, A. Müge Yalçın