MARKETING RESEARCH AS SCIENTIFIC INQUIRY
Editorial Introduction
M. Tolga Akçura and Muzaffer Bodur
Brand Salience and National Brand Competition
M. Tolga Akçura
The Drivers for the Evolution of Family Conglomerates in Emerging Markets
S. Tamer Çavuşgil, Destan Kandemir and Daekwan Kim
Expected Variability of Product Quality, Attribute Specificity, and Brand Name Dilution
Zeynep Gürhan-Canlı
Price-Comparison in Electronic Markets and Implications for Homogenous Goods Retailers
Cenk Koçaş
Free Article
An Analysis of Entrepreneurship by Demographics and Sectoral Composition in Turkey and a Comparison with the European Union
Eda Gürel, Lale Tomruk Gümüşlüoğlu and Semra Arıkan
